Local SEO and booking system for Sports bar
Case study - Edjes 2.0
A newly renovated pool and snooker bar in the heart of Turnhout, partnered with Strategize Digital to relaunch their online presence after a change in ownership. With a refreshed concept and a clear ambition to attract a wider, younger audience, Edjes 2.0 needed a website that reflected its new energy: social, competitive, and fun. We delivered a modern, on-brand website that supports their growth, simplifies bookings, and positions Edjes 2.0 as a go-to hangout spot in the city.
Challenge
After the takeover, Edjes 2.0 wanted to move away from a more traditional image and appeal to a younger crowd looking to socialize, compete, and enjoy live sports with friends. Their existing booking process relied heavily on phone calls, emails, and handwritten notes, which was time-consuming, error-prone, and difficult to manage during busy hours. The challenge was to create a digital experience that matched their new vision while improving operational efficiency and discoverability at a local level.
Solution
Strategize Digital designed and developed a brand-aligned website that captures the vibrant atmosphere of Edjes 2.0 and communicates their full offering. From pool, snooker, darts, and table football to golfbiljart and live sports events.
We focused on web design, UX design, and local SEO to ensure the venue is easy to find and appealing to its target audience. A key part of the solution was the integration of a custom-made booking system, allowing visitors to reserve a table for a specific time slot online.
The result is a smoother experience for both visitors and staff, fully aligned with Edjes 2.0’s future-focused vision.
Result
Since going live, Edjes 2.0 has seen a clear surge in website traffic and online bookings. The simplified booking process lowered the barrier for new visitors, while the modern look and feel resonated strongly with a younger audience. More people are discovering Edjes 2.0 online, returning regularly to play games, enjoy drinks, and watch live sports with friends.
The new website not only supports day-to-day operations but also plays an active role in growing the venue’s community and long-term success.
