Case Study
CLYR Home
We took on this challenge of creating an online home for a new bath textiles brand with a heart for cleaning up the oceans. No brand rules to follow and no existing website? No problem. We set out to make a website that not only shows off their awesome bath goodies but also screams, "Hey, we care about the environment too!"
Client
CLYR Home
Timeline
7 weeks
Services provided
WEB DESIGN
UX DESIGN
MULTI LANGUAGE
BRANDING
Finished product
Challenge
Our challenge was to seamlessly blend the aesthetic appeal of bath textiles with a powerful message about ocean cleanup, ensuring a balance that would resonate with our target audience. On top of all that we had to make sure the website is translated in four different languages. Luckily, our team mastered all of them (collectively).
Solution
So, what did we do? We cooked up a slick look inspired by the chill vibes of the ocean—think calming colors and clean designs. Our focus? Making sure it is incredibly easy to use, because we're all about making things simple. We need to translate the eco-story, link it with the ocean perservation and include a shoutout to the materials that don't mess with beloved Mother Nature.
Result
The verdict? CLYR's website is now the go-to spot for sustainable bath goodies. We've been bombarded by feedback of stakeholders and clients that loved the overall style and vibe. The message translates clearly alongside a smooth customer journey resulting in a significant increase in sales across the first quarter.
